Business Course Descriptions

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BUSA 100* Introduction to Business — 3 Credit Hours
  This course provides students with a broad base of knowledge and information concerning business in the United States. This course will concentrate on the fundamental concepts and principles on which we develop, organize, and operate businesses and how business relates to our economic system.  In addition, the course will explore business ethics, social responsibility, and the impact of global operations.
BUSA 219 Quantitative Business Applications — 3 Credit Hours
  This course is a study of statistical thinking and data analysis methods for managers  to make better business decisions. Topics in this course include breakeven analysis, economic order quantity, reorder point theory, time value of money, pricing calculations and determination, ratio analysis, decision tree analysis, queuing theory, circuit analysis, statistical analysis, and other similar business applications. 
BUSA 225 Fundamentals of Accounting and Finance – 3 Cr Hours
  The course is a survey of principles of accounting and finance relevant in making managerial decisions.  Topics include internal controls, financial planning and reporting analysis of financial statements, and elements of managerial cost accounting and budgeting.
BUSA 250* Personal Finance — 3 Credit Hours
  This course focuses on personal financial planning with the objective of making each student aware of their lifetime financial goals and how they may best achieve those goals in today’s complex environment. After completing this course each student should know and understand the basic principles of personal financial success to include: financial planning and goal setting, personal taxation, wealth accumulation strategy, cash and consumer credit management, basic insurance principles, basic investment principles and techniques, retirement planning and investing, and estate transfer methods.
BUSA 286 Business Special Topics — Variable Credit
  A focused investigation into a selected area(s) of accounting that will include topics of current issues in business and related fields at the lower division level.
BUSA 300 Principles of Marketing — 3 Credit Hours
  An examination of the coordination and control of marketing activities, including marketing segmentation, product development, product management, pricing, distribution channels and promotion methods.
BUSA 301 Principles of Management — 3 Credit Hours
  The study of the theory and concepts involved in managing organizations. Topics include the study of management functions in planning, decision making, organization, and control.
BUSA 321 Intellectual Property Law — 3 Credit Hours
  This course introduces the foundations of the current legal system and an in-depth study of copyright, patents and trademark law as well as certain constitutional issues dealing with freedom of speech and privacy. The emphasis will be on how these laws impact the management and use of technology with special consideration on computer.
BUSA 322 Human Resource Management — 3 Credit Hours
  This course is a basic study of personnel topics such as employee motivation and satisfaction, job analysis and design, human resource planning, employee selection, training and evaluation, administration of wages and benefits and labor relations. Prerequisite: BUSA 301.
BUSA 324 Human Resource Staffing — 3 Credit Hours
  This course provides the student with the skills and knowledge, as well as the actual application of Human Resource (HR) Staffing practices and processes.  After completing this course, the student should be able to know and understand the concepts and processes associated with staffing an organization with those people who “can do” the assigned job, who “will do” the assigned job, and who “will fit in” with the organizational culture.  In addition, the student should be able to do the following:  1) conduct a strategic HR plan to determine current and future employment needs, 2) develop job descriptions and job specifications, 3) develop HR recruiting processes and best practices based on the organization’s employment needs, 4) develop HR selection processes and best practices in order to identify and select the best person for each organizational job (application processes, interview processes, data verification processes, and job offer process), and 5) develop a formal offer and acceptance process.
BUSA 325 Marketing Research — 3 Credit Hours
  Marketing research is the study of problem formulation, research design, questionnaire construction, sampling, data collection procedures, and analysis and interpretation of data related to marketing decisions.  Application of sampling, measurement, and data analysis methods in research on market segmentation, market structure, consumers’ perceptions and decision processes, marketing communication, new product development, and pricing.
BUSA 326 Human Resource Compensation and Retention Mgmt
  – 3 Credit Hours
  This course provides the student with the skills and knowledge, as well as the actual application of Human Resource (HR) Retention Management processes and practices—the processes and practices used to “keep the right people” in the organization.  After completing this course, the student should be able to know and understand the operational concepts and processes associated with compensating (financial and non-financial compensation) organizational employees in a way that encourages the right people to stay with the organization, while encouraging those who are not right for the organization to either adjust to the organization or to leave.  In addition, the student should be able to do the following:  1) conduct a strategic organizational compensation analysis, 2) conduct an external pay and benefits compensation analysis, 3) conduct an internal pay and benefits compensation analysis, 4) develop a financial compensation and benefits plan based on external and internal pay analysis and the organizations strategic compensation plan, and 5) develop a non-financial compensation plan based on individual and group motivational requirements.
BUSA 327 Human Resource Performance Management – 3 Cr Hrs
  This course provides the student with the skills and knowledge, as well as the actual application of Human Resource (HR) Performance Management practices and processes – in essence this course is designed to “improve the right people” within an organization.  After completing this course, the student should be able to know and understand the operational concepts and processes associated with improving HR performance within an organization.  In addition, the student should be able to do the following:  1) conduct a strategic performance management plan to determine current and future employee training and development needs, 2) develop processes and best practices for evaluating current job performance (performance appraisals/evaluations) for individual employees, 3) develop processes and best practices for communicating job evaluation/appraisal results to individual employees, 4) develop processes and best practices for designing and executing performance improvement plans for individual employees, and 5) develop processes and best practices for evaluating, documenting, and consequenting performance improvement and providing follow up to individual employees.
BUSA 328 Employment Law – 3 Credit Hours
  This course deals with the laws applicable to employment relationships.  The focus is on the standards governing workplace conduct so managers understand their own rights as well as the rights of those who work for them.  Major topic include:  employee/employer relationships; hiring, firing, and evaluating employees; employee privacy rights; employee benefits; labor unions and the rights of non-unionized workers; discrimination, such as race, disability, and gender discrimination, and the potential liability of companies, managers, and individual employees in those situations.  The class will focus heavily on the application of the law in actual and hypothetical situations.  As a result, many of the class discussions will concentrate on case opinions and litigated situations.
BUSA 330 International Business — 3 Credit Hours
  A comprehensive overview of the multifaceted issues in international business and globalization that  impact  all functional areas of business.  Examines contemporary issues, perspectives, and influences on American business, economy, government, labor, society, technology, public policy and competitiveness.  Reviews international trade theories, foreign exchange, monetary systems, balance of payments, trade policies, trade agreements, global trading system, and foreign investment, including cultural diversity, human rights, ethics, and social responsibility issues.
BUSA 335 Business Information Systems – 3 Credit Hours
  A comprehensive view of the role of information technology in satisfying organizations’ information requirements.  This course deals with problems and techniques concerning the management of responsive information systems with special attention to managers’ use of system outputs in making effective business decisions.  How to use information systems in decision making, information gathering and organizing, modeling techniques and presentation of information.
BUSA 338 Operations Management — 3 Credit Hours
  This course provides the student with an understanding of how to effectively manage and improve the operations processes of a business including production, materials and product purchasing and inventory control, logistics management (receiving, warehousing, picking, and transporting materials, goods, and services), order processing, and follow-up customer service. Prerequisites: BUSA 219 and BUSA 301
BUSA 345 Consumer Behavior — 3 Credit Hours
  Consumer behavior is the study of how consumers select, purchase, use, and dispose of goods and services.  This course includes analyses of how markets and others influence these processes.  Application of concepts and methods of the behavioral sciences to marketing management decision making.
BUSA 355 Legal Aspects of Business — 3 Credit Hours
  An introduction to the legal environment in which businesses operate.  Considers the institutions and processes related to business law, and the major frameworks of private and public law, including the legal system, contracts and commercial transactions, business organizations and relationships, torts, crimes, and regulatory law.
BUSA 360 Business Communication — 3 Credit Hours
  This course is designed to prepare a business student to communicate more effectively, emphasizing communication through memoranda, letters and written reports. Preparation of oral communication, in conjunction with presentation of oral reports, will be taught to students. Students will examine computer applications that aid in effective internal and external business communication. Prerequisites: ENGL120, ENGL 121, and SCTH 130.
BUSA 370 Team Building and Teamwork—3 Credit Hours
  The evolving workplace relies more heavily on collaboration through teaming. This course seeks to expose students to the diverse theories of teaming as well as give instruction on teaming skills essential to organizational success. This is an interdisciplinary course designed to introduce the student to the tasks, strategies, and skills of effective team development. 
BUSA 375 Promotional Strategy – 3 Credit Hours
  Promotional strategy is the study of principles, concepts, and problems involved in the development and implementation of promotional strategies.  Coordination of a variety of promotional elements:  advertising, sales promotion, direct marketing, public relations and publicity of web communications, and personal selling.  Analysis of the theory and practice of personal selling with the concept of relationship marketing and sales force automation will be emphasized.
BUSA 380 Leadership & Personal Development—3 Credit Hours
  The purpose of this interdisciplinary course is to introduce students to the tasks, strategies, and skills of effective personal leadership behavior. A major objective of this course is to help the students to evaluate their leadership skills and work to improve them.
BUSA 405 Business Finance — 3 Credit Hours
  Analysis and decision making for financial management of a business. The main areas of study include ratio analysis, planning, working capital management, capital budgeting, financial risk and leverage, and the features of various forms of financial sources and markets. Prerequisites: ACCT 203 ACCT 204 and BUSA 219.
BUSA 445 Strategic Management — 3 Credit Hours
  This course integrates the required business, accounting, and economic courses through the study of objectives of the firm, overall policy and strategy formation and administration. Both oral and written analysis and solutions of several major cases are the heart of the course. Prerequisites: ACCT203, ACCT 204, BUSA 300, BUSA 301, and BUSA 405.
BUSA 450 Business Leadership and Ethics — 3 Credit Hours
  This course considers the role of the individual in the contemporary American business community. Course topics include the historical, ideological and ethical origins of business along with the political, social and environmental impact of business.
BUSA 460 Internship in Business - 2-8 Credit Hours
  This course offers an intensive field experience with a community organization.  Placement will be based on the student’s career orientation.  Prerequisite: Departmental approval and satisfaction of entry criteria where applicable.  See Internship under Alternative Means to Academic Credit for a more detailed description. 
BUSA 485 Business: Special Topics —  Variable Credit
  A focused investigation into a selected area(s) of Business at the upper division level that will include such topics as advertising, investments, or entrepreneurship in small business.
BUSA 490 Independent Study - Variable Credit
  Independent Study consists of research, readings, or other scholarly investigation or creative work at the upper division level.  See Independent Study under Alternative Means to Academic Credit for a more detailed description.