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Communications Course Descriptions

COMM 106*Principles of Visual Communication— 3 Credit Hours
 This course explores how visual images are used and manipulated to generate responses by various audiences.  The written assignments, readings, and discussions will focus on the analysis and critique of visual communication, as well as how to create meaningful visual messages for mass audiences.  Students will also study the role and the function of visual media in a variety of environments.
COMM 145Media Production I — 3 Credit Hours
 This course is designed as an introduction to multimedia production.  The theories and methods are applicable to print, online, broadcast, cable and corporate media.  Special emphasis will be placed on the hardware and software used to produce text, photos, graphics, audio and video media.
COMM 200Introduction to Media Writing — 3 Credit Hours 
 An introduction to journalistic writing is provided and the course focuses on the process of researching, investigating, writing and editing original news, sports, and feature stories, the ethics of journalism and the role of journalism in society. Prerequisite: ENGL 121 or the consent of the instructor.
COMM 208Mass Media  — 3 Credit Hours
 Communication theory and practice is covered. History of the mass media is included, as well as an analysis of the present situation with the media with particular emphasis on ethical and legal problems. Prerequisite: ENGL 121 or the consent of the instructor.
COMM 209Advanced Media Writing – 3 Credit Hours
 Introduces students to digital AV production with advanced reporting techniques. Prerequisite:  COMM200  or the consent of the instructor.
COMM 230*The Film
 This course is an introduction to film as a humane art: its history, its techniques, its aesthetics, its relation to other arts, and its criticism. The class will discuss selected films and certain writings on film. Prerequisite: ENGL 121 or equivalent.
COMM 232Audio and Video Reporting and Anchoring – 3 Credit Hours 
 Students are taught how to write and read scripts for short audio and video productions.  An emphasis is placed on styles, skills and techniques currently practiced in Web video news coverage.  Practice in articulation, diction and pronunciation, as well as poise and appearance, is featured.
COMM 238Human Communication — 3 Credit Hours
 An introduction to the range of human communication. The course includes consideration of such topics as  language, listening, non-verbal communication, interpersonal communication, small group communication, organizational communication, public communication, mass media, and intercultural communication. Required for majors, and helpful for students in all disciplines.
COMM 240Public Relations I — 3 Credit Hours  
 This course acquaints students with the theory, role, social responsibilities and potential of public relations in society. It provides the methods, principles and practice in communication skills needed for effective public relations programs for industry, business or education.  Prerequisite:  ENGL121 or the consent of the instructor.
COMM 247Publications:  News --1-2 Credit Hours
 Guidance and evaluation of special projects in the production of news.
COMM 248Publications:  Yearbook --1-2 Credit Hours
 Guidance and evaluation of special projects in the production of yearbooks
COMM 249Publications:  Video — 1-2 Credit Hours
 Guidance and evaluation of special projects in the production of electronic media, including television productions and internet broadcasts. 
COMM 286Special Topics in Communication — Variable Credit
 Designed to accommodate the student in a particular area of communications, special topics allow the professor to create a course, which is suited to the particular interests of the student’s needs.  Possible topics may include television directing, set design creations, advanced journalism or public relations, an exploration of Internet broadcasting for radio and web streaming for television, and pop culture topics. This course may be repeated for credit under different subtitles.
COMM 290Independent Study — Variable Credit
 Independent study consists of research, reading, or other scholarly investigation or creative work in the area of television, radio, journalism or public relations.  See Independent Study under Alternative Means to Academic Credit, for a more detailed description or contact the department faculty.
COMM 325Media Management – 3 Credit Hours
 Students learn theories and policies that govern and influence media companies.  Prerequisite:  ENGL121  or the consent of the instructor.
COMM 330Media Law and Ethics – 3 Credit Hours
 This course surveys the laws pertaining to, and the ethical conduct of, professionals engaged in communication occupations.  Course content includes studying Federal Communications Commission (FCC) and Federal Trade Commission (FTC) regulations, communication and free-speech opportunities and limitations afforded by the U.S. Constitution; and current legal and ethical issues applicable to the mass media.
COMM 340Public Relations II — 3 Credit Hours
 This course is a follow-up to the basics taught in Public Relations I. An emphasis is placed on three significant areas to facilitate the knowledge of the future practitioner. An examination of case-study reports and the development of research skills are explored. Writing techniques, which include persuasion, creativity and clarity are practiced and enhanced.  Prerequisite:  COMM240 or the consent of the instructor.
COMM 345Creative Advertising – 3 Credit Hours
 This course is designed to introduce the student to the design and implementation of creative advertising.  The course explores copywriting and art direction, as well as the use of computer applications for print, broadcasting, and digital media.  Students will engage in developing creative strategies as they explore the development, execution and evaluation of creative advertising campaigns.
COMM 370Media Production II — 3 Credit Hours
 An extension of the Media Production I course. Media Production II includes the introduction of field production, digital videotape editing and visual graphic elements. Individual, group and term projects are assigned. Some studio work is expected.  Prerequisite:  COMM145 or the consent of the instructor.
COMM 460Internship — 1-3 Credit Hours
 This course offers intensive field experience in the area of television, radio, journalism, public relations and advertising within a community organization.  The portion of time a student will spend in his/her internship on a weekly basis is equivalent to the number of credits enrolled.  Placement is based on the student’s career orientation.  Prerequisite:  Department approval and satisfaction of any entry criteria where applicable. See pg. 30-31, for a more detailed description. 
COMM 485Special Topics in Communication —Variable Credit
 Designed to accommodate the student in a particular area of communications, special topics allow the professor to create a course, which is suited to the particular interests of the student’s needs.  Possible topics may include television directing, set design creations, advanced journalism or public relations, an exploration of Internet broadcasting for radio and web streaming for television, and pop culture topics.  This course may be repeated for credit under different subtitles.
COMM 490Independent Study — Variable Credit 
 Independent study consists of research, reading, or other scholarly investigation or creative work in the area of television, radio, journalism or public relations.  See Independent Study under Alternative Means to Academic Credit, for a more detailed description or contact the department faculty. 
COMM 499Senior Capstone Project
 This course is designed as a capstone course for communications majors.  Its goal is to provide students with an opportunity to integrate the knowledge and skills they have acquired as communications majors.  By working on a capstone project that draws on all prior course work and that culminates in a senior capstone project, students utilize their critical thinking skills, synthesize their previous course work, and extend and develop their own ideas.  Prerequisite: Senior status.