Course Descriptions

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ARTS 115 Foundations of Graphic Applications— 3 Credit Hours ................................. Fall
Students are instructed on the fundamentals of the Macintosh operating system as well as the basic skills necessary to utilize the Adobe Creative Suite 5.5. The course includes an introduction to basic computer drawing software (such as Adobe Illustrator) and raster-based computer imaging software (such as Photoshop). This course provides the skills necessary to use the Adobe Creative Suite software relative to the design curriculum. The areas of file formats, software tools, interactive design for online media, image creation, and file output as well as basic document setup, creation and printing are covered. Typography, scanning color correction and the many facets of digital prepress production focusing on preflight software, fonts, text and graphic requirements are learned. 

COMM 240 Public Relations I — 3 Credit Hours ...............................................................Fall
This course acquaints students with the theory, role, social responsibilities and potential of public relations in society. It provides the methods, principles and practice in communication skills needed for effective public relations programs for industry, business or education. Prerequisite: ENGL121 or the consent of the instructor. 

COMM 340 Public Relations II — 3 Credit Hours........................................ Even Year Spring
This course is a follow-up to the basics taught in Public Relations I. An emphasis is placed on three significant areas to facilitate the knowledge of the future practitioner. An examination of case-study reports and the development of research skills are explored. Writing techniques, which include persuasion, creativity and clarity are practiced and enhanced. Prerequisite: COMM240 or the consent of the instructor. 

Foundations of Graphic Applications— 3 Credit Hours ................................. Fall
Students are instructed on the fundamentals of the Macintosh operating system as well as the basic skills necessary to utilize the Adobe Creative Suite 5.5. The course includes an introduction to basic computer drawing software (such as Adobe Illustrator) and raster-based computer imaging software (such as Photoshop). This course provides the skills necessary to use the Adobe Creative Suite software relative to the design curriculum. The areas of file formats, software tools, interactive design for online media, image creation, and file output as well as basic document setup, creation and printing are covered. Typography, scanning color correction and the many facets of digital prepress production focusing on preflight software, fonts, text and graphic requirements are learned. 

COMM 106 *Principles of Visual Communication— 3 Credit Hours .................. On Demand 
This course explores how visual images are used and manipulated to generate responses by various audiences. The written assignments, readings, and discussions will focus on the analysis and critique of visual communication, as well as how to create meaningful visual messages for mass audiences. Students will also study the role and the function of visual media in a variety of environments. 

COMM 208 Mass Media — 3 Credit Hours ...................................................... Even Year Fall 
Communication theory and practice is covered. History of the mass media is included, as well as an analysis of the present situation with the media with particular emphasis on ethical and legal problems. Prerequisite: ENGL 121 or the consent of the instructor. 

COMM 209 Advanced Media Writing – 3 Credit Hours ................................................. Spring 
Introduces students to digital AV production with advanced reporting techniques. Prerequisite: COMM200 or the consent of the instructor. 

COMM 238 Human Communication — 3 Credit Hours ................................................. Spring 
An introduction to the range of human communication. The course includes consideration of such topics as language, listening, non-verbal communication, interpersonal communication, small group communication, organizational communication, public communication, mass media, and intercultural communication. Required for majors, and helpful for students in all disciplines. 

COMM 325 Media Management – 3 Credit Hours ........................................ Odd Year Spring 
Students learn theories and policies that govern and influence media companies. Prerequisite: ENGL121 or the consent of the instructor. 

COMM 330 Media Law and Ethics – 3 Credit Hours ................................... Even Year Spring 
This course surveys the laws pertaining to, and the ethical conduct of, professionals engaged in communication occupations. Course content includes studying Federal Communications Commission (FCC) and Federal Trade Commission (FTC) regulations, communication and free-speech opportunities and limitations afforded by the U.S. Constitution; and current legal and ethical issues applicable to the mass media. 

COMM 345 Creative Advertising – 3 Credit Hours ...................................... Even Year Spring 
This course is designed to introduce the student to the design and implementation of creative advertising. The course explores copywriting and art direction, as well as the use of computer applications for print, broadcasting, and digital media. Students will engage in developing creative strategies as they explore the development, execution and evaluation of creative advertising campaigns. 

COMM 460 Internship — 1-3 Credit Hours ............................................................ On Demand 
This course offers intensive field experience in the area of television, radio, journalism, public relations and advertising within a community organization. The portion of time a student will spend in his/her internship on a weekly basis is equivalent to the number of credits enrolled. Placement is based on the student’s career orientation. Prerequisite: Department approval and satisfaction of any entry criteria where applicable. See pg. 30-31, for a more detailed description. Choose two of the three following courses (total of 2 credit hours)

COMM 247 Publications: News --1-2 Credit Hours ............................................. Fall & Spring 
Guidance and evaluation of special projects in the production of news. 

COMM 248 Publications: Yearbook --1-2 Credit Hours ..................................... Fall & Spring 
Guidance and evaluation of special projects in the production of yearbooks 

COMM 249 Publications: Video — 1-2 Credit Hours ......................................... Fall & Spring 
Guidance and evaluation of special projects in the production of electronic media, including television productions and internet broadcasts. 

ARTS 120 Two-Dimensional Design—3 Credit Hours.....................................................Fall
The two-dimensional design course is a structured, cumulative introduction to the basic elements of design. Organized to create a broad introductory experience, the course focuses on the development of both visual and verbal vocabulary as a means of exploring, developing and understanding two-dimensional compositions; visual comprehension and the ability to organize perceptions are key foundational components to the development of problem solving skills. The principles of organization and relationship are explored through dialogue, experimentation and the use of a variety of media. Concepts are introduced through lectures, discussions, demonstration, research, assigned projects and critiques. 

ARTS 260 Photography—3 Credit Hours.........................................................................Fall
A study of photography as an art form is emphasized. This course examines the camera, photographic techniques, darkroom production of prints and slides, and related photo media concepts. 

ARTS 315 Visual Communication Design — 3 Credit Hours .............................. On Demand
This course will refine the student’s knowledge of visual communication techniques and theory. It includes learning design software applications, interpretation and analysis of design problems, professional presentation of studio material, and working in a design team environment. Prerequisites include ARTS 120 or consent of the art faculty. 

BUSA 300 Principles of Marketing — 3 Credit Hours .................................................. Spring
An examination of the coordination and control of marketing activities, including marketing segmentation, product development, product management, pricing, distribution channels and promotion methods. 

BUSA 301 Principles of Management — 3 Credit Hours...................................................Fall
The study of the theory and concepts involved in managing organizations. Topics include the study of management functions in planning, decision making, organization, and control. 

BUSA 325 Marketing Research — 3 Credit Hours ..................................... Odd Year Spring
Marketing research is the study of problem formulation, research design, questionnaire construction, sampling, data collection procedures, and analysis and interpretation of data related to marketing decisions. Application of sampling, measurement, and data analysis methods in research on market segmentation, market structure, consumers’ perceptions and decision processes, marketing communication, new product development, and pricing. 

BUSA 345 Consumer Behavior — 3 Credit Hours .......................................... Even Year Fall
Consumer behavior is the study of how consumers select, purchase, use, and dispose of goods and services. This course includes analyses of how markets and others influence these processes. Application of concepts and methods of the behavioral sciences to marketing management decision making. 

BUSA 360 Business Communication — 3 Credit Hours................Even Fall & Every Spring
This course is designed to prepare a business student to communicate more effectively, emphasizing communication through memoranda, letters and written reports. Preparation of oral communication, in conjunction with presentation of oral reports, will be taught to students. Students will examine computer applications that aid in effective internal and external business communication. Prerequisites: ENGL120, ENGL 121, and SCTH 130. 

BUSA 375 Promotional Strategy – 3 Credit Hours...............................................Spring Even
Promotional strategy is the study of principles, concepts, and problems involved in the development and implementation of promotional strategies. Coordination of a variety of promotional elements: advertising, sales promotion, direct marketing, public relations and publicity of web communications, and personal selling. Analysis of the theory and practice of personal selling with the concept of relationship marketing and sales force automation will be emphasized. 

COMM 145 Media Production I — 3 Credit Hours .............................................................. Fall 
This course is designed as an introduction to multimedia production. The theories and methods are applicable to print, online, broadcast, cable and corporate media. Special emphasis will be placed on the hardware and software used to produce text, photos, graphics, audio and video media. 

COMM 230*The Film — 3 Credit Hours ................................................................. On Demand 
This course is an introduction to film as a humane art: its history, its techniques, its aesthetics, its relation to other arts, and its criticism. The class will discuss selected films and certain writings on film. Prerequisite: ENGL 121 or equivalent. 

COMM 286 Special Topics in Communication — Variable Credit ....................... On Demand 
Designed to accommodate the student in a particular area of communications, special topics allow the professor to create a course, which is suited to the particular interests of the student’s needs. Possible topics may include television directing, set design creations, advanced journalism or public relations, an exploration of Internet broadcasting for radio and web streaming for television, and pop culture topics. This course may be repeated for credit under different subtitles. 

COMM 370 Media Production II — 3 Credit Hours ....................................................... Spring 
An extension of the Media Production I course. Media Production II includes the introduction of field production, digital videotape editing and visual graphic elements. Individual, group and term projects are assigned. Some studio work is expected. Prerequisite: COMM145 or the consent of the instructor. 

PSYC 201 Social Psychology — 3 Credit Hours ............................................... Odd Year Fall
This course reviews the relationship between the individual and others, including interpersonal perception, attitude formation, social influence, prejudice, aggression, romantic relationships, group processes, and other topics. Areas studied include the application of experimental methods to social processes, and current and historical theoretical perspectives on social processes. 

SCTH 110 Techniques of Acting — 3 Credit Hours ........................................ Even Year Fall 
Acting is the foundation upon which the tradition of the dramatic arts rests. This course involves the training of the body, voice and mind into an acting and dramatic arts-thinking instrument. The training consists of acting exercises, scene analysis and performances.