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Bachelor of Arts (B.A.)
This major will become Marketing Communications in the 2020–21 academic catalog. Students who major in Marketing (Marketing Communications) are able to develop the essential skills needed to thrive in a variety of marketing positions. Students are exposed to a wide range of perspectives through hands-on learning, case studies, guest speakers and professor experiences. Marketing majors are able to sharpen their creative, critical thinking, and innovative skills in order to stay on the competitive edge of business development.
Why should I study marketing at KWU? Practical education you can use right away!
You will have an opportunity to interact closely with engaging, expert faculty who are available to assist you and can apply their valuable experiences in the business world to the classroom. During your studies, you will develop a broad knowledge of business operations and gain practical applications in your specific field. You can also expect to gain many transferable skills which can be put to use in a variety of career paths, such as an understanding of how organizations operate, strong communication skills (oral and written), analytical and critical thinking, problem-solving, decision making, logical thinking, knowledge of how to interpret and use financial data, project and resource management and a good understanding of economic fluctuations and other external changes affecting business.
What can I do with this degree?
Would you like a diverse and practical education with limitless career opportunities? A Marketing degree from Kansas Wesleyan University and its competitive yet collaborative learning environment will open doors. The curriculum exposes students to a variety of business models, emphasizing the importance of adaptability. In addition to business savvy in marketing, accounting, finance, leadership and problem-solving, KWU graduates enter the workforce with a keen sense of their own strengths and an awareness of how to use those sharpened skills to great benefit in the workplace. Marketing majors thrive in fields such as marketing research, advertising, product management, promotions and sales management.
For more information about any of the undergraduate Business degrees, please contact Dr. Paul Hedlund, associate professor of Business and chair of the Department of Business & Accounting, or call (785) 833-4446.
For information about the M.B.A. degree, which can be earned on campus or online, please contact the admissions office.