Marketing Communications
Prepare yourself to be on the cutting edge of business development.
Bachelor of Arts (B.A.)
Students who major in Marketing Communications are able to develop the essential skills needed to thrive in a variety of marketing positions.
Students are exposed to a wide range of perspectives through hands-on learning, case studies, guest speakers and professor experiences.
Marketing majors are able to sharpen their creative and critical thinking, as well as their innovative skills, in order to stay on the competitive edge of business development.
This program is offered:
On Campus
Why Major in Marketing Communications?
A Marketing Communications major combines creativity, strategy, and communication to help organizations connect with their audiences. Students learn marketing principles, branding, advertising, digital media, and content development.
Graduates pursue careers in marketing, public relations, social media management, advertising, sales, and corporate communications. The ability to effectively communicate and promote ideas is increasingly valuable in today’s marketplace.
What can I do with a Marketing Communications degree?
You will develop a range of transferable skills that are valuable across various career paths in marketing and beyond. These competencies include a deep understanding of how organizations operate, enhanced communication skills (both oral and written), and improved analytical and critical thinking abilities. You will also strengthen your problem-solving and decision-making skills, learn to interpret and leverage financial data, and gain insights into project and resource management. Additionally, you will develop a keen awareness of market trends, consumer behavior, and the economic fluctuations that impact marketing strategies and business outcomes.
Marketing majors thrive in fields such as marketing research, advertising, product management, promotions and sales management.
Graduates can also apply to KWU’s MBA Program to continue their education and earn a master’s degree on campus or online.
Continue Your Education with an MBA
After you’ve gotten your undergraduate degree, take the next step in your career and education. Earn your MBA in as little as one year with Kansas Wesleyan’s flexible, affordable program.
