Social Media Marketing

Minor Option

The Social Media Marketing minor prepares students to create and manage digital content and communication strategies across social media platforms. Students explore branding, audience engagement, analytics, and digital storytelling in today’s evolving media environment.

Why Get a Minor in Social Media Marketing?

A Social Media Marketing minor teaches students how organizations build brands, engage audiences, and communicate through digital platforms. Students learn content creation, digital strategy, analytics, and audience engagement techniques.

This minor complements majors in business, communications, graphic design, and marketing. As organizations increasingly rely on digital outreach, social media expertise has become a highly marketable skill.