Marketing and Communications
Director of Marketing and Communications
Brad Salois joined the KWU Marketing and Communications office in August of 2019, after 11 years working in various roles in Virginia. He was promoted to director in May of 2020.
Salois served as the university’s Public Information Officer throughout the COVID-19 pandemic, increased earned media attention throughout the state and noticeably enhanced the school’s marketing and advertising efforts through numerous channels. Included in those marketing efforts were partnerships with InTrust Bank Arena, the Wichita Wind Surge, the Wichita Thunder and more than 40 regional organizations and events, including nearly 15 high schools and community colleges. Nonprofits were also an important part of the marketing plan, as Salois’ team launched support of the Love, Chloe Foundation, the Rolling Hills Zoo, the Smoky Hill Museum, the Smoky Hill River Festival and the Tri-Rivers Fair, all in the immediate Salina area.
All told, Salois and his team have earned 12 notable awards (ten national, two regional) since May of 2020, many of them fueled by the office’s shift to long-form storytelling, in the mold of The Athletic. He serves as the voice of the majority of KWU’s radio ads, as well as KWU’s Salina-focused ad in the winter of 2023. He and his team are responsible for the recent complete overhaul of KWU’s admissions materials, including the university’s first viewbook, programmatic brochures, and more, and also handle all of the university’s official social media outlets. Many of those outlets have engagement rates that, on a per-follower basis, are among the tops in the state.
Salois was also project manager on the development of the new KWU.edu, launched October 2021.
Salois spent the majority of his career previously in athletic communications at the Virginia Military Institute, where he rose to the position of Associate Athletic Communications Director and worked with as many as 11 Division I sports at a time. He started numerous audio and social media ventures, led two website redesigns, wrote as many as 30 press releases a week and was a key player in broadcasting throughout his time at VMI. His publicity efforts included working with multiple MLB draft picks and track and field All-Americans, in addition to broadcasting games on multiple avenues, including ESPN3 and ESPN+.
Salois was named a juror for the Academy of Interactive and Visual Arts (AIVA) awards during the summer of 2023, and was a member of the 2023-24 cohort of KICA’s Aspiring Campus Leadership Academy.
Assistant Director of Marketing and Communications
Jean Kozubowski joined the KWU Marketing and Communications office in April 2022. Since coming to KWU, she has been responsible for an increase focus in feature stories, including a 2022 series on graduating seniors. She also designed and laid out the fall 2022 Contact magazine and has provided numerous photo galleries for usage across social media and other platforms.
Her career prior includes 16 years spent at the Salina Journal, where she was a copy editor, page designer and reporter. She covered local government and features, and her front page design for Nov. 11, 2016 was recognized by Newseum as one of the country’s top-10 front pages for the day. Prior to the Journal, she was the deputy assistant managing editor of design at the Hutchinson News, where she supervised the six-person editing and design desk, among her other responsibilities.
Kozubowski earned her master’s from the University of Kansas’ journalism school and her bachelor’s in English from St. Bonaventure University.
Assistant Director of Communications Projects
Skylar Nelson ’21 joined the KWU MARCOM team on a full-time basis in July of 2021. Nelson’s role is cross-functional, as she is responsible for sending out email communications both to students throughout the admissions funnel process (Admissions Office) and regarding university events and happenings (Advancement/MARCOM). She is also lead on the university’s Instagram, assists with other social media, serves as a secondary photographer and contributes significantly to KWU’s semiannual Contact magazine and its supplement. Nelson won a 2022 CASE District award for a blog written for the office during her time as a student.
Nelson served as an intern in the MARCOM office in the spring of 2021, transitioned into a part-time role in the summer months and then moved into a full-time role. Nelson took over the lead role on the university’s Instagram in the late summer of 2021, and was responsible for the layout of the 2022 KWU Commencement program. She was promoted to assistant director of communications projects in July of 2022.
Long-time Salina area graphic designer Theresa Stevens officially joined the KWU MARCOM team on January 4, 2021, deepening a working relationship that has led to such projects as KWU’s signage at the Salina Regional Airport, among others.
Stevens, who work on a part-time basis that includes a remote component, has been responsible for the design of many elements in KWU’s largest marketing campaign in school history. Her efforts have included numerous billboards across the state, signage at venues including InTrust Bank Arena, Tony’s Pizza Events Center and the Belleville High Banks, and print advertising that was used in 20 different newspapers across the state in 2021-22. Stevens also has designed on-campus signage, including a hallway-length piece outside Shriwise Dining Hall and multiple items inside Memorial Library, as well as and numerous mailers, flyers and brochures.